Video Marketing For Your Home Based Business

Use Videos To Market Your Business Starting Today

Video MarketingDo you have a business of your own? You probably know how hard promoting is. However, modern technology allows you to spread your business much faster. Using online videos is an excellent method of doing so. Keep reading to find out how to use videos for your business.

You shouldn't allow video marketing to intimidate you. Making videos is easy and all you need is a decent camera and a steady surface. You can use the recording time to demonstrate your manufacturing process to the audience or sit there and demonstrate a particular product or service.

You can present a product to potential customers through video marketing. Allowing people to see how a product works can really add to their trust in you and the product in itself. Potential customers getting to see how things work will really help increase your sales.

Don't assume you need to spend a lot of money when making a video. Professional gear isn't required if the picture is in focus and properly balanced. You don't need anything fancy for a good quality video. Simply relax and act as you normally would act. Look into the camera and talk, or if you are not comfortable being on video then use pictures or a PowerPoint presentation in the video.

Do not ignore YouTube. Your video marketing content and campaign should start here. It provides you with free video hosting. You can also take advantage of being on the third most highly-trafficked site anywhere. Additionally, it is one of the top search engines, especially for videos.

Tip: The Google search engines loves You Tube. Why you may ask, because they own You Tube of course. This means you can rank videos posted on You Tube quickly in Google.

Video marketing is one of the best ways to get your name out there. Millions of viewers watch videos on the Internet each day and they are always interested in learning more about the organizations that provide them. That is the reason you need to use them. Use the advice that works best for you. You can increase your business traffic many times over, and boost your profits substantially.

For more great information regarding anything internet marketing related, check out my Blog.

Good luck.

How to Be An Article Marketing Expert

Tips To Help You Become An Article Marketing Expert

Article marketing is now a very popular, effective way for businesses to market themselves to potential customers. But, many people have no idea where to start with this marketing technique. Fortunately, this article contains plenty of tips about how you can make article marketing work for you and your business.

If you have a knack for writing, write articles and submit them to article sites. Doing this will not only increase your search-able content, but it will also bring in hordes of new readers to your website.

Article MarketingStart with an unforgettable title. Keep in mind that creating a title is like making a first impression. Starting strong will catch a reader's attention and make him want to read further. Without a good title, your article might be passed by and never read, wasting your time and effort.

Post new articles to your website regularly. Many search engines return to your blog or site on a regular basis for re-indexing. When you continually post fresh articles, search engines can index your website much more frequently and this may lead to faster conversions of customers.

Make sure that your articles contain the information your reader is looking for. The simple act of repeating keywords with loads of filler, without including any real content that the reader wants, is going to put you on the fast track to nowhere. Your article needs to be something that people will want to read.

Do your keyword research. If you have already written an article, but aren't sure what to title it, look for commonly searched keywords that will fit the article. Do not use keywords that don't match up. No one likes to be looking for fishing gear and click on an article about the most recent music videos.

One of the most inviting things about article marketing is that there's really nothing complicated behind the scenes making it all work. Yes, the work can be tedious and you certainly have to know how to get your articles read by viewers. When it comes to formulating a campaign, it's a straightforward process that anyone can do.

If you are looking for a fantastic way to promote a website, service, product or a blog, article marketing can help you succeed. Article marketing simply means selling yourself or ideas through a well-written composition. By doing a little research, anyone can learn how to create a great article marketing piece.

Your article needs a good and catchy title. The title is the key to captivating readers and you'll need one that stands out. Consider making the header a statement or a question that contains your target keywords.

Article marketing can be used as a creative outlet for those who like to write things. Not only can they earn some money from it but it will help them practice their writing abilities so they can improve upon them. Choosing to do article marketing in ones free time can offer many benefits.

When writing content to market your articles, make sure that it's current. Most people want to learn the latest and greatest on a subject, not that of "yesterday." That is of course unless you are writing historically, in which case, "old news" is going to be your "new news." You need to be aware of what's new with your topics, especially if they pertain to items such as technology, marketing, design, etc. What worked not too long ago, may not work at all today, so keep your content fresh.

Your article word count should be between 400 and 600 words. Your readers will be more interested in reading articles of the right length. Lengthy articles will make readers lose interest. You don't want your audience to become bored with your content. Stick with writing articles that are not ambiguous and offer valid information.

As stated at the beginning of this article, article marketing is a great way to market your business. By applying some of the advice mentioned in the tips presented above, you can successfully incorporate article marketing into your marketing campaign.

Here is a link to a list of all the potential article directories you can submit your articles to.

For more great information regarding anything internet marketing related, check out my Blog.

Good Luck.

 

Do You Need To Know About Article Marketing?

Here is Some Great Helpful Information on Article Marketing.

Sometimes, it isn't the big, flashy technique that is going to get the most attention online. The internet is more comfortable for those who want to read about a company and what they do before choosing them, which is where article marketing fits in. However, you can't really generate the results you want until you know more, and these tips are perfect for starting out.

online marketingUse a pull to drag people in. Readers want to have their curiosity satisfied. If you ask a question or make them wonder in the title of your website, readers will be attracted to finding out what the answer is. Use this to your advantage by dragging readers into your site, and hopefully they will stick around for your interesting content.

Be mindful of where you host your articles. Google recently changed its algorithm to penalize "low quality content farms." Certain article hosting sites such as eHow and Squidoo, appear to have been affected. While article directories are a good supplementary source of back-links, host your articles on your own site if at all possible.

Short and simple is best when it comes to article marketing.

The world of writing for the web is a different beast than writing for a magazine or newspaper. Keep your articles conversational and get rid of any unnecessary information. The easier it is for your reader to understand what you are saying, the more likely they are to continue reading.

Research the subject you wish to write about before you get started. The more informed you are in advance, the better your article will sound. You will be able to show your knowledge, and writing your articles will be an easy endeavor. Readers prefer content that is intelligent and easy to read.

Write with style. By inserting some of your own personality into articles, readers will connect to you more. Be direct, make your point in your own unique way, and watch your readership grow.

When trying to market your article, make sure that it has an attractive headline that makes readers want to click on it when it comes up in search results. Don't get so caught up in your keywords, because they won't do any good if you don't have a headline that doesn't grab anybody's attention.

Be careful when joining many article directories. You may find that some of them are actually the same ultimate directory with different sites spread out, for a larger web presence. This means that you may just end up competing with yourself for readership and that's a huge waste of time and effort.

A lot of article marketers attempt to be really fancy in their prose. They're writing a lot more like a poet than someone trying to drive traffic, and the end result is a slim readership that cannot quite relay what the writer is trying to convey. Be very direct in your style when you're trying to get people to your site or to someone else's product.

To find new blogs and sites where you post your content, just contact them directly and ask. If you find a sports blog, for example, you can contact them and mention that you'll write a great article for their site if they allow you (and you only) to link to your site in the author bio or title line. This is a good way to increase your web presence.

When joining a site just to post an article, always take extra time to make sure that you're not coming across as a spammer. Remember to always fill out a profile, always post a picture and always make sure to come back and post at least two more articles. An active profile on a site will allow you to gain a wider following.

Get yourself published in an online article, forum or blog. Find something that pertains to your business type and uses your expertise. You can use this to link back to your business website. Link from your site to the publication as well. This will show your clients and visitors that you are well versed in the subject of your business.

Promoting your articles is something that must not be forgotten after you spent all that time and energy writing them! You may want to link your article to your blogging website from time to time.

These article marketing tips are just what you need to start getting into article marketing and seeing results generate before your eyes. Always remember that it is important to explore before you can conquer.

To check out more helpful information regarding internet marketing check out my Blog.

Good Luck.

Top Tips To Make Your Affiliate Marketing More Productive

Making Your Affiliate Marketing More Productive

marketing more productiveAffiliate marketing is an essential part of online business planning, but understanding it and finding a good affiliate program can be tricky. There are all kinds of products and budgets to make sense of and you need to make sure you choose the right one. Here are some steps you can take to ensure you get the best affiliates for your online business.

If you are going to make money through the affiliate marketing industry, it is important that you know who your audience is. If your website is about trumpet mouthpieces then you probably will not make very much profit by advertising for vacuum cleaners because your audience is not in the market for a new vacuum.

Affiliate marketing is a great way to link your website or blog to companies that can make you money. Adding links for specific products to your site will help to not only draw you more targeted traffic, but also earn you a percentage in commission if the people click the link and buy it.

One of the best ways to increase your affiliate expertise level, is to study what other marketers are doing with similar products. By viewing their tactics, you will understand how they attract people to their sites and ultimately send them to the main company's site to become customers. It's a working method that can help you increase commissions.

Use the affiliate tools provided by the companies you are working with. Most affiliate programs are constantly adding new content that you can use to promote the products. From e-books, to tip lists, banners, and email templates to send out to your lists. These are generally proven tested methods so take advantage of them.

The best companies with good affiliate marketing programs will do lots of work to help you help them. Many affiliates have integrated creative resources – unified advertising designs, pre-written copy and other ready-made tools you can use. Affiliates enjoy the consistency of message these resources give them; you can make use of the time they save you to concentrate on other parts of your website.

To make money through your affiliate marketing efforts, you should check out the homepage of the product, and make sure that it is well written and sales driven. Does it make you want to buy the product? If you are sending the page hits, you need to make sure that they are clicking through and making a purchase.

Make sure that content on affiliate marketing websites are written in the proper language. If your site targets mostly visitors from the UK, have content written in the Queen's English. Also, make sure that word usage and sentence structures are correct. Content that is in badly written English turns potential customers away, especially UK customers.

In writing reviews for affiliate marketing, make your reviews visually appealing. That is, make sure your blog or site has a pleasing design, and use photos, graphics and/or videos to keep your reviews entertaining and break up text. Part of earning people's trust and esteem is giving them a pleasant experience, and the visual aspect of your reviews is an important contributor to that. People are visual creatures, so don't make it a strain or a pain to read your reviews, and people will be more willing to keep reading.

Take the time to learn some tricks of the trade prior to getting involved with any affiliate marketing program. If you get into it without knowing the basics, you are likely to find yourself getting ripped off and wasting your valuable time on something that is bound to fail.

When you are first exploring the world of affiliate marketing, limit yourself to offering no more than a half-a-dozen affiliate products. This narrow portfolio will let you learn the ropes and get to know the back end of the affiliate process. Thorough mastery of these basics will make it easier to tackle the new challenges that bigger product portfolios bring.

An affiliate program that doesn't include cookie tracking isn't worth joining, so don't! If you're only credited for sales that are direct clicks from your website you could be missing as much as 75% of the commissions you deserve! A good affiliate program will use a cookie to track the customer's later sales and credit you for bringing them to the site.

Create a website that will not offend or put anyone off. Never forget that all visitors are potential customers and the customer is always right, so take extra precaution to make sure your site is friendly to everyone. This is also true of your social network pages. Is there anything on there that could cause people to take their business someplace else? And don't think that people won't make a link between your personal pages and your business – when was the last time you Googled your own name?!

A good tip for all affiliate marketers is to find out exactly what items on your page are causing your customers to click on your affiliates. Find out which link within your content or any other place on your page is garnering interest and what items are not. You can use this information to make your page better.

It is usually easiest to choose one method of generating traffic and then focus solely on learning to do that correctly when you are first getting started with affiliate marketing. If you spread yourself thin trying to figure out all of the various methods of traffic generation, you may get confused and frustrated.

As I’m sure you now realize, affiliate marketing is incredibly important to your current and future business planning, and so is understanding all the different kinds. This is so it makes it easier for you to understand what programs fit your personal needs. Following the above tips, is a very good place to start.

For more great information regarding anything internet marketing related, check out my Blog.

Good Luck.

Tips To Make Money With Affiliate Marketing

Make Money With Affiliate Marketing

affiliate marketingAs you begin to develop your business model in affiliate marketing, you will learn that there are certain things you need to do in order to achieve your success; keys to marketing that will ultimately lead to a successful business. If you haven't figured them out yet, then read this article, and check out these affiliate tips.

A great way to jump start your affiliate advertising industry is by advertising through multiple affiliate programs that speak to the same consumer. This is providing your customer with options and information on the topic that he or she is interested in.

Only advertise products on your affiliate site you personally believe in. If you wouldn't buy it, don't advertise it. When your visitors find out that not even you believe in the products and services you promote, they will leave your site and will never come back or recommend it to other possible customers.

A good affiliate marketing tip is to be patient. You can't expect to get rich quick from joining an affiliate program. It is however, a great way to make some passive income. Passive income is great because you are basically making money from work you have already done.

Don't let your affiliate ads go stale. Review your content from time to time. Update and add new affiliate links to keep it interesting and pertinent for your readers. Doing this, encourages readers to keep checking back to see what's new. It will also improve your search engine ratings.

Only promote products you know are legit or that you would use. If a customer senses you are doing this only to benefit yourself, you may never see them again, let alone get a referral from them. Customers can see right through a dishonest referrer and won't come back to your site.

Do your research to avoid vendors that are running scams. There are quite a few vendors out there running disreputable business. Some of the most prevalent schemes are to have bad tracking software to "miss" your commissions or actually lying on your refunds to make it seem like you are not owed any money. Check into the vendor thoroughly to avoid the scammers.

Sincere reviews can make all the difference. Any affiliate marketer probably understands the power of reviews. Writing neutral, objective reviews that point out the value and benefits of the product can educate your customers and build interest. Reviews can be purchased to help build your site. They help get your product increased exposure, more sales and help build your brand across the internet.

Keeping your affiliate program information is essential if you plan to have any success at affiliate marketing. Know your affiliate program's tools and updates like the back of your hand. New tools are implemented constantly to improve the usability of different kinds of affiliate programs that make advertisements more appealing to its readers.

Look for affiliate programs that offer subscriptions to their products and that pay commission on the full subscription. These programs can lead to nice amounts of passive income that can continue even if you stop promoting that particular product. Be sure to confirm the length of time that you will continue to earn commission on the subscriptions.

If you want to maximize the amount of money you generate through affiliate marketing you must make sure that all your product information is presented clearly and cleanly. Your page should draw focus to your content and advertising and nothing else. Get any unnecessary graphics or anything else that distracts readers off your site.

Cater the items you're selling through affiliate marketing to the topic of your website. If you're blogging about a baseball team, provide links to items like player's autographed jerseys, or season passes. If your website is for at-home Moms, include links to the latest technologies in baby care, or this year's hottest toddler toys.

Use a tracking software program to keep track of the different keywords that people are using to search for your site. Knowing what the more popular words are can help you to redesign your marketing campaign and adjust the keywords that you are using to draw in new customers.

Include content with lists of helpful hints and tips on your website to attract visitors who are looking to learn about that topic, then include affiliate links to products and services that can help them with their problems. For example, write a list of homework help tips and then include links to educational software and books, or office supplies.

Create a series of videos showing expert demonstrations or how-to's, or some other content which people will want to watch. This will set you up as an expert in your field and will draw a larger audience to your website. Then you can hit them with your affiliate links through reviews.

Focusing on selling a single product through affiliate marketing is fine, but finding products which have recurring commissions is even better. Items that have upgrades becoming available over time, or items that have accessories continuing to pop up now and again are perfect as you can sell the additional items when they return to your website.

One of the only ways you're going to become a skilled affiliate marketer is to actually work as a marketer. Even with great tips like you've just read above, you will still need to put them to action to find out if they work. So remember to take that big leap by implementing what you've learned here.

Are you now ready to join the exciting world of internet affiliate marketing? If so, then you need to learn the basics, such as keyword research, how to build a website, search engine optimization to rank your website in the search engines, ways to market your site to gain free traffic, etc.

I recommend Niche Blitzkrieg as a great beginner program to teach you these basic skills. This program teaches you the fundamentals of everything I mentioned above. However, you will have to take action and implement what you learn yourself in order to be successful.

For more great information regarding anything internet marketing related, check out the rest of my Blog.

Good Luck.

What Ways Are There To Make Money Online?

How Many Different Ways Are There to Make Money Online?

Make Money Online There are endless possibilities to make money online. Ultimately this question depends on you and your goals. If you have a “brick and mortar” business and want to increase market visibility, as well as generate leads for potential new customers and sales, or you work from home and want to do the same, the options with internet marketing are endless.

A Website Really Is A Necessity.

First you need to have a website. Most people start out searching for something online. Why? Simply because it is easier for them to find many options to what they are looking for, plus they can find reviews which many people utilize before making a purchase be it online or not.

A website is the tool used to brand either yourself or your company on the internet. It is a fact that people buy from those they know, like, and trust, and even though you or your business may be thousands of miles away, if you establish a positive online presence they may buy from you.

Don’t let a website scare you. Many small businesses don’t have website simply because of the cost to hire someone to build and maintain it. If you hire someone to build and maintain it, it can cost thousands of dollars in upfront costs. However, it is easy to do yourself if you are simply willing to learn how. And it won’t take months or years of training to learn how to do this.

So How Do I Make Money Online?

Your marketing options again, are endless. For example, there is affiliate marketing, email marketing, social media such as Facebook, there is Adsense/Adwords advertising, there is classified ad marketing as on Craigslist, there is video marketing such as YouTube, etc. These are just to name a few.

I am going to go into much more detail on each one of these now to give you a better idea of how to narrow down where you want to start.

Tip: Another thing you may want consider if you already have a marketable skill such as writing, or have a large Facebook or Twitter following that you can advertise for others to; services like as those can be marketed on websites such as Fiverr, etc.

Affiliate Marketing

If you own  a brick and mortar business and sell a particular product or service that appeals to consumers and not business to business, or you simply have or want to have a work from home business, then affiliate marketing is definitely something you should consider.

So what is affiliate marketing? Well that is worthy of a whole post on its own.  I have created another article to answer that question. What is Affiliate Marketing? article

Assuming that you read my “What Is Affiliate Marketing?” article I will continue.

As you can see, if you are a brick and mortar business affiliate marketing can considerably cut your marketing costs because you effectively have several salespeople (affiliates) do the marketing for you. If you are internet marketer, or are considering becoming one, then becoming an affiliate for someone can allow you the freedom to work from home online.

Email Marketing

email marketingMost businesses and internet marketers communicate at some point with their clients or potential clients via email. If you are in internet marketing then I’m sure you’ve heard the phrase “the money is in the list.” What is meant by this is that if your clients or potential clients provide you with their email contact information then you can market to them over and over again, to get more sales from your existing clientele.

However in order to get repeat customers with your list you need to establish trust, and you need to market to them the right way. It is important to give your potential customers good information of value to them. Do not constantly sell to them and DO NOT spam them. Many businesses and internet marketers don’t understand this critical rule and it ends up hurting their reputation and business.

I am sure at some point you signed up for something or bought something and whomever you bought from requested your email address and then started emailing you incessantly.  In every email they were promoting and trying to sell you something. I don’t know about you, but this drives me crazy and I always end up unsubscribing from them, or just mark it as spam so it goes to my spam email folder and I don’t ever have to see it. This is the perfect example of what you don’t want to do.

If you do decide to pursue email marketing then you need to employ the 80/20 rule. What this means is 80% of the time give them good valuable FREE information that is useful to them. This can be tips, how to’s, etc. Then the other 20% of the time you can market your product or service to them (or in the case of affiliate marketing someone else’s products or services.)

Additionally less is more when it comes to email marketing. I have been on people’s lists where they literally email me 5 times a day. That is ridiculous. Even if they are offering good free information 4 out of 5 emails, it is still way to excessive and irritating. Typically I wouldn’t email a person more than 5 times a week maximum. That would mean 4 days a week great helpful information, then 1 day per week trying to sell something. However again this would be the absolute maximum and I personally prefer to only receive emails from people I am subscribed to about once a week.  The only exception to this rule are blogs that I am subscribed to, in this case I want to be notified whenever a new post is made to that blog.

Email marketing can be a very powerful tool when done correctly. One sale is great, but repeat sales from customers are much better.

Social Media

facebookThere are many platforms for social media but I am going to cover Facebook. According to current statistics there are currently 1.11 billion users on Facebook

Facebook is an incredibly invaluable tool to market and increase visibility as well as sales for your business. You can interact with your potential customers easily and gain valuable feedback. 

Facebook allows you to reach a very large audience quickly. By creating a Facebook page for or related to your business you will be able to market to your audience. However in order to have an audience you need to have people “like” your page.

In order to gain “Likes” to your page there are a few things that you can do.

  1. Request people to “Like” your page that you already know either on a personal or professional level.
  2. Market your Facebook page on your website to help gain “Likes.”
  3. Create an ad on Facebook to market your Facebook page to get more “Likes.” (FYI, there are certain niches that Facebook will not allow you to submit ads for.)
  4. Then once you have about 100 “Likes” to your Facebook page, post a request asking your followers to “Share” your post to gain more “Likes” to your page. If you have a good relevant page and people like what you are posting many will share it if you just ask.

In time you can literally have thousands of “Likes” to your page which will result in a potential customer base that you can market to.

Now just like with email marketing, don’t overdo it. I would suggest applying the 80/20 rule here as well.  Additionally don’t post too much on Facebook. I expect individuals (personal friends/family) to post constantly, but I don’t expect or want this from business I follow. I have followed businesses that literally posted on Facebook 4-6 times a day. That is simply too much, so ultimately I don’t read what they post and I eventually “unlike” their page so I don’t have to see their stuff constantly.  You can test this for yourself of course, but what I would recommend is no more than twice a day maximum.  If you do post twice a day then space them several hours apart.

Tip: A great feature about Facebook is that you can schedule your posts in advance for a specific date and time.  Weekly I sit down and figure out my posts and schedule everything in advance for the next week.

Facebook marketing like email marketing is very powerful when used correctly. It presents another opportunity for repeat sales.

Adsense or Adwords Advertising

Google Adsense puts ads on your website or blog relevant to what your site is about. What this means is if someone clicks on an ad from your website Google will pay you for the click or impression, so you can be paid to advertise for others.

Google Adwords on the other hand is just the opposite. Using Adwords you pay Google to advertise your business or product on others websites, and when someone clicks on your ad you pay Google a negotiated amount per click or impression.

So basically the difference between the two is; one you pay for, and the other you get paid for.  All businesses or individuals are targeting specific audiences, and this allows them or you to advertise to that specific audience.

Should you use Google Adsense or Adwords? That is something that you have to decide for your business. Currently I am an affiliate marketer, so I am not using these methods, but if they are a fit for your business model then you may want consider them.

Craigslist Marketing

Craigslist is basically free classified ad marketing. Many internet marketers and regular business use this platform to market their business.

Craigslist is broken down into sections for all 50 states, and the larger cities within each state. This way you can target a specific geographical area.  Once within the geographical location in which you want to post an ad, you will see that it has several different topic sections. The topic sections currently are; Community, Personals, Discussion Forums, Housing, For Sale, Services, Jobs, Gigs, and Resumes.

Since there are so many options to choose from you may be tempted to post in all them for more exposure. DO NOT DO THIS. Only post in the topic sections that are relevant to you or your business. Also since you can post information in many different cities and states you may be tempted to post in many of them. Again DO NOT DO THIS. The reason being is that this is SPAM plain and simple and you will get banned from using Craigslist if you do this.

Typically if you post in two locations total per day you will most likely be fine, any more than that and you will most likely get banned from Craigslist.

Also I recommend that you vary your ads so they are not all the same. Additionally if you are placing an ad in a big city where there can be literally thousands of posts every day; you should post first thing in the morning between 7 am -9am, or early evening between 5pm – 7pm. That is most likely when your ad will be seen and it will hopefully be in the first 100 which is the first page on Craigslist for whatever category you chose.

You Tube Marketing

Did you know that more than 1 billion people visits YouTube each month? That is a staggering amount of people to be able to market your business to.

In order to market your product or company on YouTube you need to create a YouTube Channel. Then you need to upload videos regularly to that channel. Once you have done those steps one needs to optimize each video an associate keyword tags so your videos will rank in YouTube as well as the search engines. In the description for each video you create and put on YouTube you can put links to your website, Facebook page, etc. This can help you gain traffic to those sites as well as increase sales.

Another great thing about YouTube is that people can subscribe to your channel and be notified whenever you add more videos. Just as I covered previously in the examples of email marketing, Facebook marketing, etc. It is important for you to provide great information and value to your channel so that people will want to subscribe to you, and check out the other online mediums you advertise such as your website, or Facebook.

Conclusion

As you can see there are tons of options to market your existing business, or just have an internet marketing business. If you or your business are not taking advantage of these options you are simply hurting your business because of the additional potential sales, and visibility you or your company could be getting.

Of course there are many other options for internet marketing other than the ones that I covered above. I recommend you take some time and do some research to find all the possibilities out there and then make an educated decision on what would be the best direction for you or your company to take.

You will most probably choose several to implement. However I do have one piece of advice for you on that. Take your time and learn one option at a time, then implement it, and then once you are comfortable move on and add the next option. Trying to do too many things at once will result in information overload, and action paralysis. In other words you will become overwhelmed, get confused and won’t implement anything. So take it slow and steady and you will successfully integrate internet marketing in your business.

I hope you found this article helpful. For more great information regarding anything internet marketing related check out my Blog

Good Luck.

WordPress – What is it?

What is WordPress?

What is WordPressWordPress is a free, Web-based software program that one can use to create a website or blog. It was originally designed to create a blog, but, since it is an “open source” program, and many programmers have worked to improve its capabilities, WordPress has morphed into more than just a tool for bloggers. Currently it has been used to create and maintain more than 60 million websites, and that number continues to grow daily.

WordPress is a very easy to use piece of software to build websites. It is the platform that many internet marketers use to create their websites. The best part about this software besides its ease of use is the fact that it is free. It is what I use to create and maintain my websites. All you need is a hosting company to host your website, and at most that is about $10.00 per month.

Why would I even mention this? Because if you are planning a career in internet marketing, or have an existing "brick and mortar" business I don’t want you to even consider paying someone to build a website for you. Once you know how to create and maintain websites you will understand how easy it is and then you will never consider hiring someone to do it for you.

Additionally, knowing how to use this software to create websites is a very marketable skill should you choose to pursue that avenue.  Many individuals and companies pay people to create and maintain their websites.

Bottom line, I love WordPress and I recommend using it to create websites or blogs for your business.

For even more great information regarding anything internet marketing related, check out my Blog.

Good Luck.

Do I Need A Website For A Work At Home Business?

website example imageDo I Need A Website For A Work At Home Business?

Technically no, you don’t need a website if you have a work from home business. However, I highly recommend that you do.  The primary reason I say this is because you have complete control and you can promote your business and build your brand and reputation in many different ways.

What I mean by this is; the way I generate sales for my home based business is currently completely done by actively promoting my website. You may be thinking, why do I do it this way? Well simply put, I own my website. I built my website myself and I pay for hosting it. It is mine and that cannot be taken away from me ever.

I do utilize other things to gain traffic to my website such as; Facebook, writing articles, utilizing forums, other blogs, You Tube, etc. However, I don’t own any of these traffic sources. I will use Facebook as my example. If Facebook decided to close down tomorrow and I used that as my only source to generate income for my business, then I would be put out of business.

I personally believe that I need to be in control of all aspects of my online business. If I own and control it, then it doesn’t matter to me if tomorrow Facebook closes down, because I still own my website and I can generate traffic to it utilizing other sources.

Continuing using Facebook as my example, it is a fact that the internet is always changing and evolving. As of right now Facebook might be the cream of the crop as far as social networking goes, but in a few years that will most likely change. You may be reading this and are thinking I am crazy, but remember just a few short years ago MySpace was all the rage, and now I don’t know of hardly anyone still using it. The internet will continue to change since people are always coming up with new ideas and technology continually evolves.

So personally, if you have a home based business or are considering starting one, I think you are insane if you don’t have your own website for it.

For more information regarding anything affiliate marketing related, check out more of my Blog.

Good Luck.

What is Affiliate Marketing?

There are many different avenues in which to pursue an online home based business. The way I prefer is affiliate marketing.

What exactly is affiliate marketing?

So what exactly is affiliate marketing you may ask? According to Wikipedia the definition of affiliate marketing is “a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.”

The way I define it is; think of yourself as a Salesperson (affiliate) for a company (merchant). When you make a sale for that company they pay you a commission. The great part of affiliate marketing is that all your marketing can be done via the internet. You don’t have to meet with people or make phone calls, etc. You are simply directing people on the internet to your merchant’s site, and when they buy something the merchant pays you a percentage of the sale known as a commission.

affiliate marketingWhy Affiliate Marketing?

Affiliate marketing works for the company (merchant) and the affiliate (you). By utilizing affiliate marketers the company gains free advertising to a large market, which increases their chances for more sales. The more affiliates they have, the more sales they can expect.

By getting affiliates to market their products and services, they save time, effort, and money (the company doesn’t have to pay to advertise) in looking for possible markets and customers.

How Do I Get Paid as an Affiliate?

When you become an affiliate for a company or product, the company assigns you a unique “link” to identify you and your sales with.

You can promote this link in any number of ways, such as a blog, website, Facebook page, You Tube video, Pinterest, etc. When an individual clicks on the link it will redirect them to the product/service website you are promoting. If this individual purchases something while on the company’s website, the company will recognize the link they came from as you (affiliate), and will pay you a commission on anything purchased by that individual.

Who Can I be an Affiliate For?

You have thousands of options when choosing who you want to be an affiliate for. My suggestion is search for a product or service you love and check to see if they have an affiliate program available. Some examples of companies that have affiliate programs are; Amazon, Wal-mart, Target, Best Buy, Shareasale, plus thousands of others. Many individuals, and product creators use sites such as Clickbank, and WarriorPlus to promote their products and manage their affiliates. 

Is Affiliate Marketing for You?

I personally prefer affiliate marketing for my home based business. Keep in mind though; there is no quick and easy path towards success. Affiliate marketing may seem very easy but it entails great deal of hard work on your part. Also, you must realize if you become an affiliate marketer you are effectively creating and running your own business.

It will take your time to run that business, so if you are passionate about what you are doing then you can be successful, if not then you are doomed to fail. Be creative, be smart, patient, and persistent and you can achieve your goals.

Conclusion

I hope you now have a better understanding of what affiliate marketing is. For more great information regarding anything internet marketing related, check out the rest of my site.

To your success in your online endeavors.