What is PLR?
PLR stands for Private Label Rights. Basically PLR can be articles, ebooks, graphics, templates, video, web audio etc. and can be distributed, sold, or claimed by anyone to be their own work.
What I mean by this is someone will write some original digital content and then sell their content as PLR which allows the buyer to do just about whatever they want with it. The buyer can use the content and claim it as their own, they can sell the content, they can give it away for free, etc. Basically the original creator sells their content, and they don’t care what you do with it after that for the most part.
Many internet marketers use PLR to keep from having to write content for themselves for their websites, blogs, articles, etc. Why? Because writing is hard work and takes time.
Should I buy and use PLR?
My opinion is no. The reason I say this is because search engines, specifically Google doesn’t like duplicate content. Even if you were to buy the PLR and re-write some of it, still the majority of it has been duplicated. Google will recognize it as duplicate content and this will hurt your search engine rankings. Google LOVES new and original content and that will help you rank better.
I made the mistake of purchasing some really cheap PLR when I first started out. When I opened it and read it I realized it was crap. I ended up rewriting almost all of it anyway, and realized this was a waste of my time. It was easier and quicker for me to write my own stuff, then read through and re-write someone else’s stuff.
Also, I am not a very good writer, but the PLR I purchased the writing and grammar, etc. was so bad it made my writing look worthy of winning a Pulitzer Prize.
Bottom line, stay away from PLR, it is a waste of your time and money. Write your own content, and if you are really uncomfortable with that then hire a good writer to write the content for you, but this will cost you some money. However if you want an online home based business for yourself then I recommend writing your content yourself. It is something that is essential and you need to learn and get comfortable with, and the only way you can do that is with practice.
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